Budget airline Tiger Airways has been fined $110,000 (S$139,500) by the Australian Communications and Media Authority (ACMA) for continuing to send out e-mails to customers after they have unsubscribed from the marketing emails - reported by local newspaper The Straits Times.
According to the report, the authority has been investigating Tiger last December and "Tiger was found to have failed to unsubscribe customers from marketing email messages despite numerous requests from the customers to be removed from its marketing email database." The airline has agreed to "make improvements to its email marketing processes have them independently reviewed to identify further improvements."
Online subscriptions on websites to receive news and promotions is a useful way to be in the loop of all things latest. However to keep receiving emails that you do not want, or in this case you have already unsubscribed, can be a nuisance.
One of the key basics when doing EDM/email marketing is to always include a working unsubscribe link on every marketing email for the recipients to click in case they no longer want to receive our emails.
Source: The Straits Times
(Entry for company's blog)
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